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The 3 Rules of Good Logo Design

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Namlio is a design agency focusing on logo and branding. Provide unlimited logo choices and designing brand stories. It's free consultations.

What are the 3 rules of good logo design? Here we will try to answer it. A logo design is a small icon that represents a business or brand. The logo design is important because it is part of the brand, and often logo design is the ‘start gate’ for consumers to get to know more about a business or brand.

That’s why when you create a logo design, it truly represents your business. A good logo is one that is really born from the creative process, and not made from clip art or templates from the internet. Clip art or templates may be good for just starting your small business, but as your business grows larger, you’ll need to build your logo. Then, what is a good logo?

3 rules of good logo design, or 3 criteria that should be on your checklist when you want to create a logo: Appropriate, Distinctive-and-Memorable, and Versatile.

What is a good logo design? maybe you all have different opinions from each other. Maybe some of you think the logo design should be simple because it will be easy to apply to various media. Yes, it’s true, a simple logo design might be the best way, as Sagi Haviv has said in his course. But we think that a simple logo is not a criterion that should be on your 3rd checklist. A simple logo will be automatically created if you tick all 3 of these checklists. A simple logo is an effect of the 3 rules of good logo design that we want to review in this article.

What are the 3 rules of good logo design that should be on your checklist when you want to create a logo? Those 3 rules of good logo design are Appropriate, Distinctive-and-Memorable, and Versatile.


One of the functions of a logo is to attract attention. As a starting point for consumers to get to know a brand or business better. So of course the logo must inform certain things related to a brand or business. This information can be displayed clearly, and this is called a descriptive logo. You know that many coffee shop logos feature visuals of coffee beans or coffee cups in the logo. This makes it easier for the audience to capture information about a product or brand.

If you don’t like this way, of displaying objects in the logo, you can make it an abstract logo or just a wordmark in the form of text. This type of logo is called a non-descriptive logo. The logo does not provide literal information. But what really matters is not what type of logo you use, descriptive or non-descriptive logo? more important of all is the personality.

nike-and-us-open-logo-design in the 3 rules of good logo design post by namlio; branding agency

Personality is the core point for creating a versatile logo because it relates to how the audience feels when they see your logo. A business or brand in the field of sports will use a dynamic and energetic impression in their logo rather than a calm and classy impression. For example, you can see the Nike logo which is dynamic in its shape, and the energetic US Open logo.

How to determine the right logo personality? There are several things that must be researched, in addition to researching what products you offer, one of them is determining the right target audience. By knowing your target audience, creating a logo will be easier. Is it for children or adults? it will determine the shape (personality) of your logo.

Distinctive and Memorable

The digital era makes business competition increasingly fierce. The internet makes it easier for a new business to campaign for its business and get its audience. If you surf the internet there will be very many businesses that are the same as your business, even if the target audience is the same. So to be able to compete, creating a logo that is different from competitors and easy to remember is a must.

Creating a different logo might be easy, you need to create a shape that your competitors haven’t used yet. But the problem is that the logo has to be different and memorable all at once, at the same time. You can’t choose one. Creating a memorable logo is what makes your logo valuable.

Many researchers say that easy-to-remember shapes are geometric and simple shapes. So if you want your logo to be memorable, make it as simple as possible, but of course, add something unique to make it different from competitors and your logo is not generic.

One of the apple ad banners. Its simple and geometric logo makes it versatile
One of the apple ad banners. Its simple and geometric logo makes it versatile


The last thing that is very important for logo design is versatility. This means that the logo can be applied to various media campaigns. Of course, we want our logo to look good on any media, whether it’s websites, social media, banners, t-shirts, and other media campaigns. A versatile logo will make it easier for companies to spread brand awareness to their audience. Remember, brand awareness is what companies have to do to make them grow and target new audiences.

One of the keys to creating a versatile logo is simplicity. The simple shape of the logo is almost suitable to be applied to all media. A simple logo will be able to adapt itself in color and shape.

Simple is a Conclusion

Above we have discussed 3 characteristics of logos or 3 rules of good logo design: appropriate, distinctive-and-memorable, and versatile. The conclusion of these three things is simple. A simple logo will be easy to remember and can be applied to various media campaigns.

Of course, not only simple, but also unique, so there is a differentiator with competitors. And must also inform something related to the business or product. And have a persona that fits the business and the audience.